Jenny-How did you become a photographer?


“How did you become a photographer?” I get that question a lot.

Here is the short answer:
I worked at a Kodak store.
Got in touch with a photographer that needed an assistant.
Worked there for several years then started freelancing.
Gave it up for a while but then thanks to internet I found my way back  to photography and evolved my profession with help from the fun world of blogging.
Now I work as a full time photographer and I actually don´t feel like I´m lying anymore when I introduce my self as the photographer Jenny Brandt.


Here is the long version:
When I started working as a photographers assistant (polaroid above) in the late 90´s my employer told me. “anyone with a camera can call themselves a photographer”.
But even though it sounded simple there was a big “…but” hanging there. I could feel it.

For me going to photography school was never an option. So desperately sick of school. When I was hired as an assistant I was thrilled and thirsty for knowledge. “How can you get things to look this tasty?” I asked looking at two guys kissing in a David LaChapelle Diesel ad or at a Annie Leibovitz photo of Whoopi Goldberg dipped in milk. (By the way I called Diesel – begged them to send me some of LaChapelles ads. And they did, in fact they sent me so many that I wallpapered my whole bedroom with them)

We were two assistants and two photographers in one really big building with 3 studios. Next door to us was a photo retouching business. (Guess who worked there ? Yes Jens did.)


This was actually the first studio in Malmö who invested in digital photography. This was a big big deal back then and very interesting to be a part of. They worked hard and aced the advertisement deals they got. And I started taking on work on my own however I never felt comfortable  in the world of advertising. Never. So I quit both my job and the profession all together and started working in a home decorating store feeling that I did not really want to work as a photographer anymore.


Time passed. I wrote the lyrics to Holy Diver on Jens bed sheets (above) and he asked me to move in. I rarely photographed. We played Halo and decided we wanted a family. Had Viola. Bought a vintage pram, strolled around Malmö talked about how we wanted our life to be. Bought our house and a Volvo. Started taking pictures again, of Viola and our renovating. One day over breakfast Jens said. “You should start a blog?”
” A what?” I asked and searched “how to start a blog?” in AltaVista (before I had  google).
I started my first blog later that day. And then another one. And then this one with Isabelle.


I decided to kick start my business back up and started taking on work. I ran the blog on the side and slowly started to realized that I could shape my own version of what a photographer is. Slowly but surly the clients started to book me and thanks to the blog they know what to expect of me. I´ve realized that I´m the trail and error kind of person. I´m not really that scared of failing at things in the quest of becoming good at them. I´m happy to say that finally after many years I feel comfortable introducing myself as photographer Jenny Brandt. Which is a really nice feeling.


This is the story of how a person with a camera started calling herself a photographer.


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Jenny, Jens and Viola at Hovs Hallar


I took Jens and Viola with me on a little 2 day trip last month for some work I´m doing for Skåneleden. I´m photographing their hiking trails and one of them goes right trough the nature reserve Hovs Hallar. We booked a hotel at this mesmerizing place and went swimming there at night. This client is turning out to be my favorite cause it takes me to places in Skåne I´ve never been before.
PS:If you´ve seen Ingmar Bergmans movie “The Seventh Seal” you´ve seen death play chess on this very beach.

dosfamily-8B7B2380dosfamily-8B7B2286 dosfamily-hovshallar-8B7B2261dosfamily-8B7B2290dosfamily-hovshallar-8B7B2389


Jens also put together a little clip from this roadtrip…

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Life in Sweden and in my house


Hello folks!
The last couple of weeks my camera sure has run warm. I´ve been busy, fighting off the shifting season. I have a few clients that still need summer in their pictures so I´m ready with my camera, waiting for the sun to come out. And in between I´ve photographed this, leaving it in black and white cause it just seems like the right thing to do.

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Paris part 4 – doin’ some shopping


A place I love to go to in Paris is La Drougerie. Here you can buy all things crafty fabric, treads, yarn and trillions of beads. (I keep on saying trillions for everything now after this dante song)


We could have stayed there for hours but settled just for a few small things.


They come and help you with these small soup ladles picking the beads of your taste.


Then you can try your designs out on this wooden thing. I made a really cool bracelet but I lost it at the swimming last week. Have to show you what della made. Soon.


yeah- go for it!


I bought like the coolest outfit for Beppe in the sales at this kids store. And so regretting NOt buying this top for Della. You see the look on her here but I think she would have loved it in the end. Gosh I want one – my size.
The store is called Not so Big,  38 Rue Tiquetonne

Not far from the kids store is the great or what used to be great but a bit so and so right now but still good – second hand shop
Kiliwatch – 64 Rue Tiquetonne


We also shopped more street art.


And we had to do Colette 217 Rus Saint-Honoré
- it was crazy as usual, so many people, so much stuff going on. But I still love it! The mix and the vibe.


We also found loads of stuff – like these candy tasting lip balms at Claire’s Dellas favorite store.


Do you follow the artist JR on instagram? If no i think you should - love his things!


See all posts from Paris here.

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Help us publish our book abroad!


Hello friends! How are ya’ll? In March Jenny & I published a book called Rum För Kidsen translated a bit like Room for the kiddos/Cool kids rooms. Since this blog is mostly read by people outside of Sweden I thought it would be a great idea to ask you if you work in publishing or have any dear friends who could be interested to publish the book abroad? Or maybe you just know a great publishing house in your country you know someone who publish great books that you like – and we can talk to?

We have some contacts out but it would be fantastic to get some of your help as well – if you wanna?


Above you can see the chapter about how my (isabelles) kids rooms have changed 6 times in 7 years. And below is the text about the book by our Swedish publishers.

DIY the way kids like it!

Colourful, unexpected and cool are just three ways of describing the results when Isabelle McAllister gets involved in creating rooms for kids. This book is full of fun and quirky projects for children and their parents to work on together – from smart solutions for sharing rooms with siblings and customising a corner of your living space to easy-to-follow DIY projects and heaps of advice on colour, storage and lighting.

Isabelle McAllister is somewhat of an expert when it comes to creating spaces for kids and she has an extraordinary ability to communicate with children and see things from their perspective. Together with the photographer Jenny Brandt, she runs the popular blog Dosfamily, which has become a huge hit both in Sweden and internationally. Isabelle has also been a popular presenter on Swedish TV programmes such as Fixa rummet and Äntligen hemma.



We also have a chapter about playing and moving. It’s important for kids to move- they learn stuff more easily, they develop muscular memory and get more creative. So one chapter is how to make a room to get kids to move!


Storage, storage, storage. With kids you can’t have enough storage.


Mostly people find it hard to use colors. so I talk alot about how I see color and tips that I’ve learned to get a more colorful life.


We also have pages where we visit cool kids. They talk about their lives- what they like to do and what they think of the world.



Don’t limit the kids! The hulk says above. I think it’s important to make a room for a kid and not just a girl or a boy. Maybe the boy loves pink and want to play with dolls or a girl wants to be sporty. Think about giving the kids room to breath to be what they truly are not just who we think they should be.



I also talk about sharing a room. Tips and tricks. I even talk to a Psychologists about it. The pros and cons of sharing rooms.


And the book is filled with tips like this. How can you make a pirate bed without actually building a whole ship!

You can test read the book right here.

Or buy it right here!

Thank you!



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Something for the pain

I´m in a terrible mood today, desperate for something to pick me up I´ve gathered some uplifting videos from youtube
Here goes.

This little dance video always makes me smile.

I know I´ve said this so many times before. But here goes again: If I were a man this is how I would like to look and move. OMG those first 14 seconds… lord have mercy. (and then again at 2,09 gaaaaaaagaaaaaaaaaa)


Viola loves this video. Such a great beat. UPDATE: I was too upset to write much yesterday and now I feel that this clip deserves more text: Viola thinks that life in general should be a lot more like this. I for one have promised myself to do the pose on 3,23 several times today.

I´m crazy about this adorable girl who really likes cat.


A world that can make a scene as well put together as this one can´t be all bad. Drew I love you.


I´ll leave you with this video that Jens made for Hard Rock Sofa. It´s short but catchy.



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