When Jens and I went to New York back in 2011 we hooked up with Jennifer and she told us about this business idea she had. In the US alone 4 million tons of wrapping paper gets thrown away every Christmas. That is crazy. Jennifer wanted to change that, her idea was to make reusable gift bags i fabric. Nice looking bags that you can use over and over again.
And she did.
Since last year her Bag All is up and running. Like everything Jennifer sets her mind to this is a hit. She´s already been featured in magazines like Vanity Fair and Elle. You can buy her bags online at Bag-all.com and follow her life at her
blog modernmom.se/newyork and don´t miss her
So instead of wrapping gifts in paper birthday presents can look like in the picture above.
Viola and I photographed some of the bags for Jennifer. We filled them with potential gifts. Like a bow, a He-Man shirt and a camera purse.
There are different sizes of the bags. To fit both tiny and large gifts.
“Bag-all is a unique eco-friendly idea aimed at reducing garbage by making cool, affordable and reusable fabric gift bags. Giving your gifts in fabric bags not only helps save the environment from the garbage that gift-wrapping generates, but is also a wonderfully stylish way to wrap your presents. A gift bag in cotton can be used hundreds of times, so you can pass it along over and over again or keep it in your family for a very long time.”
I would love this gift- a box of Oreo cookies and a DVD of TV carnage.
This is actually a real gift. I bought this little angry porcelain lady for a principal a know. Nicely wrapped in this tiny Bag All bag.