These two examples have been going around my facebook feed lately and I just feel the need to share them to you too!
First up Stop female death in advertising. It’s a visual protest list from design graduate Lisa Hågby, that is made so everybody can contribute.
This is what Lisa writes about the project
“Stop Female Death In Advertising aims to illustrate and protest against the passivation of the female role in commercial contexts, something which we often see but which rarely draws a reaction. For this very reason I have chosen to focus on the most extreme form of passivation: images which utilise the motif of a dead woman.
To understand how this type of image is damaging we must first consider what influence it has from a broader perspective. There is for example research suggesting that when women attain more influence and take a greater role in society, there is a corresponding reaction whereby pornography becomes more extreme, advertising uses more violent images and passive females, fashion tends to be more strongly feminine (as is the case with Mad Men/1960s fashion for example), and trends such as home-baking and elaborate household cooking are no coincidence. Within feminist research they are referred to as backlashes and are historically recurrent. It is important that as communicators we do not contribute to these backlashes, and that the public should react when confronted with such images in the media. In my work I address the sector and the people who create commercial imagery, as it is there that transformation can actually occur. “
When you see all the ads next to each other it make my head spinn. Head over to the site and see even more and read more about it.
The other thing – that I also think is a must- read for all people and a great reminder of the world we live in is the 33 reasons to be a feminist. Go there and read it!
Come on world – we can do and be better than this.0