A special sneaker collaboration


I always been a major sneaker fan. I haven’t used high heels in over a year. I need shoes that I can move in (dance in) and feel comfortable in. I can enjoy feeling elegant in a pair of heels but still always get back to my kicks. As long as I can remember . Thinking about how I wanted my dads Stan Smiths When I was a kid and the disappointment of getting cheap rip offs, or watching the older teams getting sponsored basketball shoes and the longing for real Jordans when I played ball. Or how I on every trip abroad I always look for cool sneakers. It’s just my thing!

Peter & ERik are two friends of mine who in the 90’s started the fab store SneakersnStuff. PEter used to date a younger sis of a friend of mine and at the time I had found a rare pair of Golden Nike Cortez – the rumor  of these shoes got to him before we even met and we kicked off right from there. Erik played ball and we had lots of friends in common from the beginning. Anyways I started to customize sneakers around 2000 and we helped eachother out. They rally know what they are doing and it’s like them and Colette who gets to drop the most special edition shoes. Anyways now they have done a collaboration with the Swedish company 10 gruppen & Puma.

Some history about Sneakersnstuff & 10 Gruppen you get from this clip.
10 Gruppen was founded in 1070 by 10 designers who wated to own the whole design process. They are known for bold patterns. REally nice. And now 3 of them made it onto sneakers that are made in a special factory in Japan. Cool!


This is collaboration at it’s best I think – when different worlds collide.
Well done!

My pair  – the turquoise is called Puma Birgitta. Birgitta is my mother in laws name – suits me well!

You can find these sneakers right here.





Join the discussion and tell us your opinion.

November 6, 2014 at 17:37

Fint! Älskar också sneakers, men det visste du väl redan ;)


Isabelle McAllister
November 6, 2014 at 17:39
– In reply to: kollijox

haha ja Jennie! Men de är ju bäst!

November 7, 2014 at 09:07

Wauw! Amazing!
Good Luck!

November 10, 2014 at 19:37

I liked, those in the middle looks like Marimekko fabric.