Behind the scenes with the Instamag Ljus!


I’m working with the Instagram magazine Ljus that you can follow here. But how did we do this collaboration? Well since I love lamps and thinks it’s very easy – working from home I just brought the team to my place. The lamps was all there – the decoration works and as you can see above even my kids took part. Yes, I pay them. Good extra money for them to enjoy when they’re older and I feel better using them.


Here are the team from Duo Blau with photographer Victor and director Fredrik and also the team from Isobar who is the ad agency behind the idea of making a magazine for Philips on Instagram. In this photo we’re putting lights behind my tv. I stopped counting how many things I’ve produced in this apartment. For the magazine they asked me to give their best tips ehen it comes to lamps ans lights. There will be some small instagram films, some diy tips and other tricks. I hope you like it although the tips are in Swedish.


Here I’m standing on my kitchen top. Talking about lights up in the ceiling. This is the view from the photographer Victor – I stole it from his Instagram.



And this is my view – watching the crew!

You can also see us all do a #officialdancefriday on this link
Every other day I post tips – on how to get a great light at home. This is a collaboration with Philips.

Check out the Instagram Magazine Ljus – right here.