Isabelle meets @ Fotografiska

Tuesday we had an event that I called Isabelle Meets at the photographic museum in Stockholm – Fotografiska. My plan is to do these events on a regular basis – meeting interesting people and mix them up with cool companies.

Since I have been doing many fantastic collaborations this year I thought about getting them on board and since me and Jenny just published the book – it was a good starting point. So we invited a cool bunch of bloggers/instagramers/stylists and had a ball!
Check out #isabellemeets for all kind of photo’s from the day.

The day started with coffee and some cinnamon buns then we all got into the very stylish conference room called Annie (named after Annie Lebovitz).


Me and Jenny presented our book and how we started to work together. We started this blog in 2009


Next week my wallpapers that I made for Mr Perswall is coming out – here is a sneak peak!


We also talked with Ellos about our collaboration. I’ve designed a kids interior collection that will be out after the summer. And Beckers was also there talking about paint.


We got a great lunch. Fotografiska really make an effort on the food department. So just go there, have a lunch and enjoy the view- it’s a spectacular place!


After lunch we got a tour around the house by Jan Broman – one of the brothers that founded the museum. I think lot’s of people just thought they where nuts starting this project just 4 years ago. But they made it! Look how stern me and Jenny look. If looks could kill and so on…


At the ground floor they have this large projector- sometimes there are nightclubs here – sometimes they rent this area out to big company happenings. It’s amazing with the moving images all over!


The best thing about the day was meeting everyone. Most of the gals we know only from the internet. I have seen their kids grow up and their style evolve but never met them before. That was fun! Here is Jenny with Johanna Gartmyr – a very talented designer. She makes great posters...



and she also designs for Swedish company Tretorn who makes rainclothes and boots. She designed these two! Thank you for the treat!


Here you can see Sofia from the amazing blog and web shop Mokkasin talking to Mimmi Staaf – who’s work you also have to check out! She has a store just outside Stockholm. Look at this little Beret stool she’s made


Then we just kept on talking all afternoon! and talked and talked and talked. I was so psyched about everything that happened that I forgot to take photo’s.
Luckily we where together with very good bloggers!

Sofia From Mokkasin did a fantastic post about our day – check it out here.

Emilia Henriksson filmed the whole thing – thank you so much <3!

Jenny from Hemtrender made a lovely piece about it.

And Mr PErswall put up some photo’s on their facebook.

Sofia & Therese from Homoner & Hemmorojder wrote great about it. They are so much fun!


I also got the chance to sign some books!

When everyone left me and Jen just sat like this in the room for about two hours. Eating candy, talking about the day and watching the sun set over Stockholm.

Thank you everyone who supported this day!
Above I stole some images from the #isabellemeets.

Everyone who was there with us this lovely day

Sofia Jansson – Mokkasin  (@sofiamokkasin)
Johanna Gartmyr – Aprillaprill (@aprillaprilljohanna)
Emilia Henriksson – Grrrl Collection (@emiliahenrik)
Jenny Martinsson  – Hemtrender  (@hemtrender)
Mimmi Staaf  (@mimmistaaf)
Sofia & Therese – Hormoner & Hemmorojder
Maria Soxbo – Husligheter (@husligheter)
Frida Eklund  – Fridas Fina (@fridasfina)
AnnaLeena Leino Karlsson – Annaleenas hem (@annaleenashem)
Lotta Lundberg – dromma (@dromma)
Lo Bjurulf – Link DEco (@lobjurulf)
Heidi Hed – (@husethed)
Piia – Fröken gul (@frkgul)
Ti Kullander – Blomblogg (@tililili)
Karin Schaefer – Pysselbolaget
Anders Pettersson Lindberg – Koffertmannen (@koffertmannen)
Charlotta Norlén (@charlottanorlen)




Join the discussion and tell us your opinion.

April 1, 2014 at 09:05

O I’m so jealous!!! I wish I was there to…..
And Mimmi Staaf!!! I adore her…she’s a big inspiration te me!

Good work girls!


Isabelle McAllister
April 2, 2014 at 23:03
– In reply to: Marie

Thanks Marie! And yes Mimmi is superb!

April 7, 2014 at 10:48

Jag väntar med spänning på dessa tapeter… Kan inte hitta dem än! Säg åt dem att skynda lite ;)


Isabelle McAllister
April 7, 2014 at 11:11
– In reply to: Sandra

Åh så kul! De kommer den 15 april så en vecka till!!