Bag All

kids_06With the photos of Jennifer Jansch´s summerhouse in the last post I want to tell you a little bit more about her company Bag All.

When Jens and I went to New York back in 2011 we hooked up with Jennifer and she told us about this business idea she had.  In the US alone 4 million tons of wrapping paper gets thrown away every Christmas. That is crazy. Jennifer wanted to change that, her idea was to make reusable gift bags i fabric. Nice looking bags that you can use over and over again.
And she did.
Since last year her Bag All is up and running.  Like everything Jennifer sets her mind to this is a hit. She´s already been featured in magazines like Vanity Fair and Elle.  You can buy her bags online at and follow her life at her
blog and don´t miss her
instagram @bagall

So instead of wrapping gifts in paper  birthday presents can look like in the picture above.


Viola and I photographed some of the bags for Jennifer.  We filled them with potential gifts. Like a bow, a He-Man shirt and a camera purse.
There are different sizes of the bags. To fit both tiny and large gifts.

Bag-all is a unique eco-friendly idea aimed at reducing garbage by making cool, affordable and reusable fabric gift bags. Giving your gifts in fabric bags not only helps save the environment from the garbage that gift-wrapping generates, but is also a wonderfully stylish way to wrap your presents. A gift bag in cotton can be used hundreds of times, so you can pass it along over and over again or keep it in your family for a very long time.”



I would love this gift- a box of Oreo cookies and a DVD of TV carnage.


This is actually a real gift. I bought this little angry porcelain lady for a principal a know. Nicely wrapped in this tiny Bag All bag.


Happy Birthday!




Join the discussion and tell us your opinion.

February 16, 2014 at 16:48

Great idea, indeed! Love the images you took, makes me want to have.. all the bags.

Jenny Brandt
February 16, 2014 at 20:01
– In reply to: Leyla


They are super!

February 17, 2014 at 18:57

Älskar översta bilden på barnen!

February 18, 2014 at 18:08